How to become a product manager?

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Are you looking to become a product manager? If so, learning how to do it is key! Becoming a successful product manager requires the right set of knowledge and skills. From spotting trends and opportunities to analyzing data and building relationships with customers – mastering how to become a product manager takes practice but can be an incredibly rewarding career!

Learning how to become a product manager involves understanding how products are developed (product development cycle) from concept through execution. This means working closely with marketing, engineering, design, sales, customer service (customer research) and other departments in order to create a successful product. You’ll also need to develop strong communication skills in order to collaborate with stakeholders across the organization effectively.

What Does a Product Manager Do?

Product launch and product strategy

Product manager job is guiding products from concept to launch. To do this, they need to have a deep understanding of how their product works and how it fits into the larger market. Here are some of the things that product managers typically do:

  • Analyze customer feedback to identify problems and develop strategies for addressing them

  • Research industry trends and competitive offerings to ensure the company’s products remain competitive

  • Execute customer research to

  • Create an execution plan with stakeholders across departments such as engineering, design, marketing, sales and customer service.

  • Monitor the progress of projects throughout the development stages

  • Establish KPIs (Key Performance Indicators) to track how well each product is performing in the market

  • Utilize data analytics tools to measure how products are performing

  • Develop product roadmaps and strategies that align with company goals

  • Maintain relationships with customers, partners and vendors

  • Guide new product development through research, testing and execution.

Product management and product life cycle

Product management is not only about launching a new product but as well on managing the product life cycle. This includes how to ensure the products are being used and how they can be improved upon. Product managers have to monitor how the products are performing in different markets, understand user behaviour, and keep up with customer feedback.

Product managers also use a variety of analytical tools to track how their products are doing in the market. Some of these include A/B testing software, customer feedback platforms, project management tooling, analytics solutions and more. Successful product managers need to be well-versed in how these tools work in order to analyze data effectively and make informed decisions about how products should evolve over time.

Skills Needed to Become a Product Manager

In order to become a successful product manager, you’ll need to have strong analytical skills as well as the ability to collaborate with multiple departments and stakeholders. You must be able to understand how customer needs. Product managers need to look at the product from both a technical and business perspective, understanding how their decisions will affect customers, costs and timelines.

Additionally, product managers must possess excellent communication skills in order to articulate ideas, objectives and strategies with colleagues clearly. They also should be comfortable working in a fast-paced environment with minimal direction as they are often tasked with taking ownership of projects from start to finish.

How to Prepare for a Career in Product Management job

Are you interested in becoming a product manager? Congratulations! This is an incredibly rewarding career path with lots of potential for growth. But how do you get there? Becoming a successful product manager requires learning how to spot trends and opportunities, how to collaborate with other departments, how to analyze data effectively, how to create compelling products and how to build strong relationships with customers. Here are some tips on how to prepare for your journey into product management:

1. Develop excellent communication skills

Product Managers need to be able to communicate clearly and concisely both internally and externally. Make sure you understand how different departments work together, how they interact with one another, and how they can best use each other’s resources. Become comfortable with public speaking and presenting in front of large groups.

2. Get to know the product

Before you can be an adequate product manager, you need to know how the product works, and what are relevant product features. Take some time to dive into how it is used, how it’s built, how different components interact with each other and how customers use it as well.

3. Learn how to analyze data

Product Managers should have a strong understanding of how to digest customer feedback (customer pain points) and analyst reports. Knowing how to interpret data will help you make better decisions about how best to serve the needs of your customers. Data analysis is key to prioritizing product features.

4. Develop leadership skills

A successful Product Manager will lead discussions, manage multiple stakeholders (external and internal stakeholders) and create an environment where everyone is working towards a common goal. Take ownership of your work and develop the confidence to make decisions quickly and effectively.

5. Network

Making connections with other Product Managers, developers, designers, marketers, etc., will open up doors for future career growth. Start attending conferences and networking events as soon as possible to get your name out there.


Following these tips will help you on your journey to becoming a successful Product Manager. With hard work, dedication and some helpful guidance from those already in the field, you’ll be well on your way!

Resources for Learning Product Management

The Product Manager Handbook, by Bram Kanstein

This book provides a comprehensive overview of the role and how to be successful as a Product Manager. It covers topics such as how to define product roadmaps, how to manage customer feedback, how to run effective experiments and how to work with developers and designersand it will give you solid foundation. The Lean Product Playbook, by Dan Olsen This book focuses on how you can use Lean principles in order for your team to become more agile, efficient and innovative. It covers topics like how to prioritize tasks, how to validate your ideas quickly and how to create customer-centric products.

Become a Product Leader, by Carlos Gonzalez de Villaumbrosia

This book focuses on how to become a successful product leader. It covers topics such as how to lead teams, how to build relationships with customers, how to identify and prioritize opportunities and how to define a clear strategy for success. Product Management 101 by Product School This online course provides an easy-to-understand guide for anyone looking to learn the basics of product management. It includes modules on how to do market research, how to create user stories, how to design business models and how to launch products.

Growth Masterclass: How to Build a Product That People Love, from Google Ventures

This online course is designed to teach you how to create products that customers love. It covers topics such as how to develop a product vision, how to build an effective team and how to analyze customer usage data effectively.

Think Like a Product Manager, by Josh Elman

This book covers how to apply the principles of product management in your daily life. It covers topics such as how to prioritize tasks, how to build relationships with customers (soft skills) and how to develop effective strategies for success.

Udemy’s Introduction to Product Management course

This course provides an introduction to the role of a Product Manager. It covers topics such as how to create product roadmaps, how to understand customer needs and how to run successful experiments.

Coursera’s Online Certificate in Product Management course

This online product manager certification course provides an in-depth look at how to become a successful Product Manager. It covers topics such as how to create product roadmaps, how to manage customer feedback and how to analyze data effectively.

Association of International Product Marketing and Management (AIPMM) courses and webinars

AIPMM provides a wide range of courses and webinars on how to become an effective Product Manager. It includes topics such as how to develop product roadmaps, how to manage customer feedback and how to create compelling products.

What Product manager role exist?

Today’s product managers come in many shapes and sizes. From technical to creative, they all have one goal in common – to make sure their product is successful. There are a variety of roles within the field, each with its own set of responsibilities and qualifications.

Technical Product Manager

A technical PM focuses on how a product works under the hood, how users interact with it, how it fits into existing infrastructure, how it can be improved etc. Especially team leadership, technical product vision, and computer science are important skills for this role.

Business Product Manager

A business PM will focus on how a product fits into a company’s overall strategy, how it impacts the bottom line and how other departments interact with it. Especially strategic thinking, business acumen, and competitive analysis are important skills for this role.

UX/UI Product Manager

A UX/UI PM will be responsible for how a product looks and how it works from the user’s point of view. They’ll need to understand how human behavior impacts how people interact with products and how best to design them accordingly.

Product Marketing Manager

A product marketing PM is responsible for getting the word out about a product; crafting messaging, creating campaigns and generally increasing awareness.

Content Product Manager

A content PM focuses on how to curate or create content that helps users better understand a product or brand.

Chief Product Officer

The ultimate responsibility of the Chief Product Officer is to ensure a product’s success. They are responsible for setting an overarching vision and product strategy, maintaining quality standards and holding everyone accountable for achieving goals.

The job market for product management roles is growing rapidly and becoming increasingly competitive. Companies are looking for individuals who understand how to manage products effectively, how to drive innovation, and how to collaborate with other departments.

Those interested in a career in product management should be prepared to network, build relationships, showcase their skills through projects and gain experience in the field. The more knowledge you have as an aspiring product manager, the better your chances of landing a role in this ever-growing industry.

Tips for Becoming an Effective Product Manager

Keep developing your soft skills, and hard skills (technical skills):

Focus on the customer

In order to create successful products, you need to know how your customers think and how they use your product. Take time to listen and understand their needs and how you can better serve them.

Set clear objectives and goals

Product Managers are responsible for the success of a product, so it’s important that you have clear objectives and goals (success metrics). Be sure to stay organized and create SMART metrics that you can easily track to measure how well you’re doing.

Be proactive

Product Managers must be proactive in order to stay ahead of market trends and customer needs. Keep your finger on the pulse of the industry and be keenly aware of how changes in technology might affect how customers interact with your product.


Collaboration is key when it comes to product management. You’ll have to work with other departments like engineering, marketing and sales in order to ensure the success of the product. Build relationships with these teams by understanding how they operate and how they can best contribute towards achieving your goals. Especially this discipline will test your essential soft skills.

Stay organized

Product Managers are often juggling multiple projects at once. Make sure to stay organized so that you never fall behind on deadlines or miss important tasks. Use task management tools like Trello or Asana to help keep track of your progress and reflect product development process.

Constantly iterate

As a Product Manager, it’s important that you continuously iterate on your product in order to keep up with customer demands and stay competitive in the market. Regularly evaluate how well features are performing and remove or replace those that aren’t meeting expectations.


By following these tips for becoming an effective Product Manager, and you will start building your own product management process. You’ll be one step closer to achieving success in this fast-paced field! Good luck!


Product Managers play an essential role in any business, as they are responsible for the product development process and managing products that help companies achieve their goals. To become a successful product manager, you’ll need the relevant skills, stay up to date with industry trends, know how to analyze data effectively, understand customer needs, collaborate with other teams and continuously iterate your product. Additionally, there are plenty of great resources available such as books, courses and webinars, that can help you gain the knowledge necessary for having successful product management career. With hard work and dedication, anyone can become an effective Product Manager! So what are you waiting for? Get started on your journey today!

Table of Contents

Milan Dolansky is a product management expert with 15+ years of experience. He has developed, and managed products used by millions of customers worldwide and has a background in fintech and banking. Milan also shares his insights on product management and AI as a blogger. His blog covers the latest trends and best practices in the field in simple and understandable language. His expertise in the industry has made him a sought-after commentator on topics such as digital transformation and product innovation. Both his career and blogging have allowed him to bring a unique perspective to the industry.

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