Guide to Creating Best Product Vision 2023

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Are you struggling to create a clear and compelling vision for your product? Do you find it challenging to communicate your product’s purpose and value to your team and stakeholders? If so, then you’re in the right place. Creating a great product vision is easier said than done. It requires a deep understanding of your customers, market, and product’s unique value proposition.

This guide provides a step-by-step process for developing a product vision that inspires and guides you, just like a product roadmap. So if you’re ready to create a vision that will set your product up for success, read the complete article.

What Is Product Vision?

Product vision is a statement of the future state that the product aims to achieve. It outlines the long-term goal of the product, sets the direction and scope for development, and guides decision-making throughout the product lifecycle. The product vision is a shared understanding among the product team, stakeholders, and customers of what the product aims to accomplish, who it is for, and why it matters.

A compelling product vision template communicates a clear picture of the future state and motivates the team to work towards it. It inspires creativity and innovation, fosters alignment and collaboration, and enables the team to prioritize features, enhancements, and investments contributing to the vision. A product vision board must be ambitious yet realistic and relevant to the needs and expectations of the target market.

A well-defined product vision is essential for building a successful product that delivers customer value, achieves business goals, and differentiates from the competition. It provides a framework for product development, marketing, and sales and helps the team focus on what matters most. The product vision is a powerful tool that drives innovation, growth, and customer satisfaction and is a key ingredient of a product strategy.

Reasons You Need to Know About Product Vision

It’s essential to understand the importance of product vision and why it’s crucial to know about product vision. It provides a shared understanding of what the product team is working towards and guides decision-making throughout the product development process. Here are reasons why it matters to have a clear product vision:

Work Collaboratively 

The development team is more likely to work together toward the same goal if they all have a clear picture of that goal, and a product vision may assist in painting that picture. It makes sure everyone is pulling in the same direction and has a common understanding of what constitutes success.

Communicate to stakeholders

A product vision helps communicate the product’s value to stakeholders such as investors, customers, and employees. It provides a clear picture of the product’s purpose and benefits, which is essential for getting buy-in and support from these groups.

Prioritise development efforts

A product vision helps prioritize development efforts by clearly understanding what key product features and functionalities are essential for achieving the product’s goals. This ensures that development efforts focus on the most important areas and are not wasted on unnecessary features.

Stay on track

A product vision helps keep the team focused and on track by providing a clear roadmap for development. It ensures everyone is working towards the same end goal and prevents the team from getting sidetracked by irrelevant features or functionalities.

Measure Success

A product vision clearly defines success, which is essential for measuring progress and determining whether the product is meeting its goals. It helps the team to identify key performance indicators (KPIs) and track progress against them.

A product vision is a clear and concise statement that outlines the goals and objectives of a product or service. By knowing the reasons for product vision, we can understand the importance of setting clear goals and objectives. 

Step-by-Step Instructions to do Product Vision

Developing a product vision is a crucial step in the product development process. It helps to create a clear understanding of the product’s purpose, target audience, and goals. Here are the steps to create a product vision:

  1. Identify the problem or opportunity

  2. Define the target audience

  3. Determine the value proposition

  4. Create a product roadmap

  5. Define success metrics

  6. Develop a product prototype

  7. Test and iterate

  8. Launch and monitor

  9. Scale and expand

Let’s have a look at the specifics and the process of execution of these steps.

Step 1: Identify the Problem or Opportunity

Determine the challenge or opportunity that your product will solve before moving on to the next step. This can be a void in the market or a problem that your consumers are experiencing. To have a deeper grasp of future clients’ requirements, you should research the market and get input from those clients.

Step 2: Define the Target Audience

After determining whether the issue is a problem or an opportunity, the next step is determining your product’s target market. Who are the people who will benefit the most from purchasing your product? What are some of their most pressing concerns and needs? Use this information to develop a customer persona that exemplifies your perfect customer.

Step 3: Determine the Value Proposition

A statement that highlights the one-of-a-kind advantage that your product offers to your consumers are what’s known as a value proposition. Explain your product’s primary advantages and how it helps address the issues faced by your target audience or satisfies their requirements.

Step 4: Create a Product Roadmap

A product roadmap specifies your product’s important milestones, features, and dates. It is referred to as a product road map. Establish a product vision and value proposition that will guide the development of your strategy. In addition to this, it should be adaptable to changing market situations as well as the opinions of customers.

Step 5: Define Success Metrics

Metrics of success are goals that can be measured, and you set them for your product. Several metrics may judge the success or failure of your product. Therefore, it’s important to set some up. Metrics like as user engagement, revenue, and overall customer happiness might fall under this category.

Step 6: Develop a Product Prototype

When you have established your product’s vision, value proposition, and roadmap, the next step is to develop a product prototype. Depending on the intricacy of your product, this could only be a simple wireframe or a fully complete prototype.

Step 7: Test and Iterate

Your target audience should test the prototype of your product, and you should collect their comments. Make use of this input in order to improve your product via iteration. Continue this procedure until you have a product that satisfies your intended market’s requirements and corresponds to your vision for that product.

Step 8: Launch and Monitor

It is time to launch your product after you have created something that satisfies your vision. Maintain a close eye on the success metrics that you outlined earlier, and proceed to iterate and enhance your product depending on the comments and suggestions of your target audience.

Step 9: Scale and Expand

It’s possible that you’ll need to scale up and expand as your product develops in popularity and market share. This may entail the addition of new features, expansion into new markets, or integration with other goods and services. Maintain constant vigilance over the key performance indicators, and adjust your product approach as necessary.


Research, planning, and actual implementation are the three components that make up the process of developing a product vision. If you follow these steps, you will be able to develop a product that not only gives unique value but also addresses a real problem that your target audience is experiencing.

Key Considerations For Successfully Doing Product Vision

Successfully creating and executing a product vision requires several key considerations. Firstly, a clear understanding of the target audience and their needs is essential. This involves conducting thorough research and gathering feedback from customers to ensure that the product aligns with their desires and expectations.

Secondly, effective communication and collaboration within the product team is crucial. The vision should be clearly articulated and understood by all team members, and they should work together to translate the vision into tangible goals and action plans.

Finally, the ability to adapt and iterate the product vision based on feedback and changing market conditions is important. A successful product vision is not set in stone and should be flexible enough to accommodate changes and improvements over time. This requires a willingness to listen to feedback and make necessary adjustments to ensure the product remains relevant and competitive.

What Are The Best Product Vision?

A great product vision should be inspiring, clear, concise, and focused on solving a real customer problem. Here are some examples of the best product visions:


TV series, movies, documentaries, and more are all available on Netflix, a video streaming service. With over 200 million subscribers worldwide, Netflix has revolutionized the way we consume entertainment. The company produces its own original content, including popular series such as Stranger Things, The Crown, and Narcos, and continues to expand its library with new titles added regularly.


Spotify, a prominent music streaming service, offers millions of songs, podcasts, and other audio material from across the world. It offers both a free and paid subscription model, with personalized recommendations and playlists, social sharing features, and offline listening options.


Zoom lets users hold virtual meetings, webinars, and online events. It supports HD video and audio, screen sharing, recording, and real-time collaboration across various devices and platforms. With its user-friendly interface and robust features, Zoom has become a popular tool for remote work, distance learning, and online socializing.


Grammarly is a writing assistant that uses advanced algorithms and machine learning to help users improve their grammar, punctuation, spelling, and overall writing style. It provides real-time suggestions and corrections for errors and offers insights to enhance clarity, concision, and tone. Grammarly is available as a web application, browser extension, and mobile app, and it supports various writing genres, including academic, professional, creative, and personal writing.

Wrap Up

In Conclusion, creating a clear and compelling meaningful product vision is critical to the success of any product development effort. You should know about creating a solid product vision statement because product vision guides the development team or product managers and helps ensure everyone is aligned on the product’s goals, priorities, and direction.

Table of Contents

Milan Dolansky is a product management expert with 15+ years of experience. He has developed, and managed products used by millions of customers worldwide and has a background in fintech and banking. Milan also shares his insights on product management and AI as a blogger. His blog covers the latest trends and best practices in the field in simple and understandable language. His expertise in the industry has made him a sought-after commentator on topics such as digital transformation and product innovation. Both his career and blogging have allowed him to bring a unique perspective to the industry.

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