Are you an ambitious entrepreneur or startup founder trying to promote your product vision? Do you struggle to choose product features or launch your business idea? Introducing a new product is scary, so keep the development cycle short and focused. That’s where Minimum Viable Product (MVP) comes in.
Entrepreneurs and company founders seek to maximize success while avoiding risks and expenses. The appropriate MVP can establish your concept, identify your target demographic, and obtain user input from early adopters without breaking the wallet.
In this article, we’ve compiled 15 of the most outstanding MVP examples to help you develop your own.
MVP stands for Minimum Viable Product, and it’s a term used in product development to describe the most miniature possible product that can be released to market that provides value to its users.
The concept of MVP is often used in startups to quickly test a product idea and validate its market potential before investing significant time and resources.
The key idea behind MVP is to build a product with the minimum set of features that solves a specific problem for a specific user group. The purpose of an MVP is not to create a perfect or complete product but rather to create a starting point for learning and iterating based on feedback from users.
By releasing an MVP, product teams can gather real-world feedback on their product, identify areas for improvement, and refine the product based on the feedback.
The process of developing an MVP and becoming a product manager typically involves several stages. First, the team identifies the problem they want to solve and defines the target audience. They then identify the essential features that are necessary to solve the problem and provide value to users.
Once these features are identified, the team builds a simple, functional prototype that includes only the essential features. The prototype is then tested with a small group of users, and their feedback is used to refine and improve the product.
The MVP approach has several advantages. It allows product teams to quickly test product ideas and validate market potential without investing significant time and resources. It also helps teams identify product-market fit and avoid building products that don’t solve a real problem. Additionally, MVPs provide valuable feedback and insights that can be used to refine and improve the product over time.
Overall, MVP is a product development approach that emphasizes building the smallest possible product that provides value to users.
It’s a valuable product management tool for startups and product teams looking to quickly test and validate product ideas and identify areas for improvement.
An MVP (Minimum Viable Product) is a product with just enough features to satisfy early customers and provide feedback for future product development.
There are different types of MVPs that can be used depending on the nature of the product or service being developed, the target audience, and the available resources.
Here are some common types of MVPs:
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Here are 15 minimum viable product examples for your inspiration:
Source: Altar
Amazon was founded in 1994 by Jeff Bezos as an online bookstore.
The company’s initial prototype was a website that allowed customers to purchase books online and have them delivered to their doorstep.
The hypothesis tested was whether customers would be willing to buy books online instead of from traditional brick-and-mortar stores.
Source: Altar
Zappos is an online shoe and clothing retailer that was founded in 1999 by Nick Swinmurn.
Its prototype was a website selling shoes with a hypothesis that customers would prefer buying shoes online due to convenience, wider selection, and lower prices.
Source: Altar
Airbnb is an online marketplace for arranging or offering to lodge, founded in 2008 by Brian Chesky and Joe Gebbia.
Its prototype was a website for renting air mattresses in a San Francisco apartment with a hypothesis that travelers would prefer staying in a home-like environment with locals, leading to more authentic and memorable experiences.
Source: Altar
Groupon is an e-commerce marketplace for discounts on products, services, and activities, The Ultimate List of MVP Examples [20+ Case Studies] founded in 2008 by Andrew Mason.
Its prototype was a website that offered group discounts on local businesses with a hypothesis that customers would be attracted to significant savings and merchants would benefit from increased foot traffic and sales.
Source: Altar
Facebook is a social media platform founded in 2004 by Mark Zuckerberg.
Its prototype was a website for connecting college students with each other, with a hypothesis that people would enjoy having an online space to connect and share information and that social connections could be leveraged for various purposes, such as advertising.
Source: Altar
Instagram is a photo and video-sharing social media platform founded in 2010 by Kevin Systrom and Mike Krieger.
Its prototype was an app for sharing photos with filters and editing tools, with a hypothesis that people would enjoy sharing their lives visually and that high-quality photos would be more engaging and appealing to viewers.
Source: Smithsonianmag
Oculus Rift is a virtual reality headset developed by Oculus VR, founded in 2012 by Palmer Luckey.
Its prototype was a VR headset with low latency, high field-of-view, and accurate head tracking, with a hypothesis that VR could provide a more immersive and engaging experience for various applications such as gaming, education, and social interaction.
Source: VirginAtlantic
Virgin Airlines is an airline founded in 1984 by Richard Branson.
Its prototype was a low-cost airline with high-quality service and amenities, with a hypothesis that customers would be willing to pay a premium for a better flying experience and that cost-cutting measures could be implemented without sacrificing comfort and safety.
Source: Medium
Dropbox is a cloud storage and file-sharing platform founded in 2007 by Drew Houston and Arash Ferdowsi.
Its prototype was file-syncing software with a hypothesis that people would prefer a simple and seamless way to access and share their files across different devices and that cloud storage would become increasingly popular as internet speeds and mobile devices improved.
Source: Fitbit
Pebble is a smartwatch brand founded in 2012 by Eric Migicovsky. Its prototype was a watch that connected to smartphones and provided notifications and fitness tracking, with a hypothesis that people would want a more convenient and discreet way to access their phone’s features and that wearable technology would become increasingly popular.
Source: Altar
Product Hunt is a platform for discovering and sharing new products, founded in 2013 by Ryan Hoover.
Its prototype was a simple email newsletter that shared interesting new products, with a hypothesis that people would be interested in discovering and sharing new products and that social media could be leveraged for this purpose.
Source: Altar
Twitter is a microblogging and social networking platform founded in 2006 by Jack Dorsey, Biz Stone, and Evan Williams.
Its prototype was a simple SMS-based service for sending short status updates, with a hypothesis that people would want to share and follow short updates from friends, celebrities, and public figures and that real-time information and conversation could be a valuable asset.
Source: Altar
Spotify is a music streaming platform founded in 2006 by Daniel Ek and Martin Lorentzon.
Its prototype was a desktop app that provided legal, on-demand access to a large music library, with a hypothesis that people would prefer a more convenient and affordable way to listen to music and that streaming would become the dominant form of music consumption.
Source: Altar
Etsy is an e-commerce platform focused on handmade and vintage items, founded in 2005 by Rob Kalin, Chris Maguire, and Haim Schoppik.
Its prototype was a marketplace for independent artists and craftspeople to sell their unique goods online, with a hypothesis that people would prefer to buy and sell one-of-a-kind, handmade items and that a platform dedicated to such items would be successful.
Source: Arkenea
Instacart is a grocery delivery and pick-up service founded in 2012 by Apoorva Mehta.
Its prototype was a mobile app that allowed users to order groceries from local stores for same-day delivery, with a hypothesis that people would prefer a convenient and fast way to get their groceries and that a tech-enabled solution could make grocery delivery more efficient and profitable.
An MVP (Minimum Viable Product) is a version of a product with just enough features to satisfy early customers and provide feedback for future development.
Something that is not an MVP would be a fully-featured, polished product that includes all possible features and functionality.
Such a product may take longer to develop and may not be necessary for initial testing and validation.
MVP (Minimum Viable Product) and POC (Proof of Concept) serve different purposes. While POC is used to demonstrate the feasibility of a concept or idea, MVP is a working product with minimal features that are developed and tested with the goal of validating the product’s viability and potential market demand.
Defining the goals of MVP (Minimum Viable Product) is crucial to ensure that the product is aligned with the desired outcome and meets the needs of its users.
Clear goals help in prioritizing features, improving user experience, and ultimately increasing the chances of product success.
The goals should be specific, measurable, achievable, relevant, and time-bound.
MVP, or Minimum Viable Product, is a useful concept in product development that involves creating the most basic version of a product that can still provide value to customers.
This approach can help you test your product idea with a smaller investment of time and resources and gather feedback from early adopters to improve your product.
However, it’s important to keep in mind that simply building a technical MVP is not enough to ensure success.
You also need to consider whether your MVP is a viable business model. This means thinking carefully about factors such as customer acquisition, pricing, and revenue streams.
Milan Dolansky is a product management expert with 15+ years of experience. He has developed, and managed products used by millions of customers worldwide and has a background in fintech and banking. Milan also shares his insights on product management and AI as a blogger. His blog covers the latest trends and best practices in the field in simple and understandable language. His expertise in the industry has made him a sought-after commentator on topics such as digital transformation and product innovation. Both his career and blogging have allowed him to bring a unique perspective to the industry.
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